Mujahid Jamal, Founder of 'Sard Visual,' embarked on his artistic journey driven by a passion for capturing moments and weaving stories through visuals. However, the landscape of his artistry underwent a transformative shift post the establishment of 'Sard' in 2023. With the advent of artificial intelligence (AI), a new realm of creativity unfolded, enabling Mujahid to transcend traditional photography and art boundaries.

In 2023, the decision to incorporate AI into the creative process marked a pivotal moment for Sard. Recognizing AI's potential to reshape the artistic landscape, the project embraced the technology, leading to a fusion of human creativity and machine intelligence. This integration elevated the impact of each artwork produced under the Sard Visuals banner.

Through Sard, the aim is to craft a fresh narrative for the contemporary Arab world. Each image serves as a window into Sard ' interpretation of a dynamic and vibrant Arab society, complemented by accompanying stories that weave tales of cultural richness, societal evolution, and individual experiences.

Despite Mujahid's exploration of alternate realities in AI art, maintaining relatability and emotional connection remains paramount. By infusing elements of familiarity, cultural references, and emotional nuances, Sard Visuals ensures that viewers can connect on a personal and emotional level, diverging from the often-dystopian tendencies associated with some AI-generated works.

The creative process at Sard Visuals begins with drawing inspiration from contemporary Arab life. Leveraging AI tools, the project meticulously crafts visual elements that complement the chosen theme, resulting in scenes that are visually captivating and emotionally resonant. The collaborative process involves refining each detail to ensure a seamless blend of aesthetics and storytelling.

Looking ahead, Mujahid envisions AI playing an increasingly integral role in the future of art. As technology continues to advance, the collaboration between human creativity and AI innovation will unlock unprecedented possibilities, leading to new forms of storytelling, visual exploration, and creative breakthroughs that redefine the boundaries of artistic imagination.